Writing Strategies for Social Media
Social media in modern society can be a powerful online platform for your community, sales, business, and advertising. However, to be successful and make your page work it is not enough only to get a lot of followers. It is very important for these followers to be active. So, the task is to make the followers your dedicated customers. Each person can achieve this by means of engagement with the audience, which lies in the perfect skills of social media copy.
The most engaging posts on social media usually share in common a great copy. So, if you are still asking yourself whether copywriting is the right thing for social media, believe us – it is. Below are 4 effective social media writing strategies you can use on your online platform to boost the activity and get new customers.
Encourage your followers to join the discussion
Social media is always about something social, right? So, your task is to make your best to encourage the audience and socialize. Encourage people to join the conversation. For instance, you can ask the following questions:
- “Tell us what you think about it”
- “What product do you want to see at our store?”
- “What are you excited about?”
- “Do you agree? comment above”
Share images with emotional copy
Users spend at least 25 minutes each day scrolling through photos and videos on Instagram. Brevity is something you have to take into account here. Use captions to describe your content by leaving a message that evokes people`s emotions. Your posts need to stop users and make them read and think.
Use the desire to learn
Being smart is brandy nowadays. A lot of people use social media to learn something new, get new information, get motivated and inspired. These 3 things you have to do to fulfill customers` desires:
- Share the industry news;
- Share quotes from industry team members;
- Share industry statistics.
Write copy by using FOMO
FOMO – the fear of missing out – is a good motivating tool which guides many of our social media behaviors. Besides that, FOMO can be a perfect way to grab the attention of your audience. However, the following elements need to be taken into account: exclusivity, urgency, scarcity.
Copywriting can always be a good way to engaging your followers in a more effective way regardless of the social media your bran is running on. These 4 writing tips will surely help you boost your online platform and attract more customers.